Start date
End date
Pilot Purpose

FSC aims to guide consumers towards responsible choices for forest-derived products via high integrity trademarks.  

However, many FSC-certified products are not promoted as such due to a requirement that each supply chain link must be FSC-certified for promotional eligibility.  

This poses a challenge in sectors like fashion where brands buy finished, FSC-labelled goods from certified manufacturers and resell them. To promote these as FSC-certified, the brand needs a chain of custody certification, which often restricts promotion.  

To address this, FSC will pilot a solution allowing promotional claims by two consecutive promotional license holders.

Process objective(s)

The pilot project will aim to establish the circumstances in which it may be acceptable for an organization purchasing directly from a promotional licence holder to promote these products under their own promotional licence agreement and the safeguards that would need to be in place for this to be permitted to mitigate identified risks. 

The data collected from this pilot project will contribute to the revision process of the FSC-STD-40-004 Chain of Custody Certification and the FSC Trademark Use Guide for Promotional Licence Holders. 

Process lead

Loa Dalgaard Worm


September 2023

Call for participants

September 2023 – July 2024

Onboarding participants

Relevant documents

Briefing Pilot Two Consecutive PLAs.pdf
PDF, Size: 210.44KB
Pilot Procedure Two Consequtive PLAs.pdf
PDF, Size: 5.50MB