FSC aims to guide consumers towards responsible choices for forest-derived products via high integrity trademarks.
However, many FSC-certified products are not promoted as such due to a requirement that each supply chain link must be FSC-certified for promotional eligibility.
This poses a challenge in sectors like fashion where brands buy finished, FSC-labelled goods from certified manufacturers and resell them. To promote these as FSC-certified, the brand needs a chain of custody certification, which often restricts promotion.
To address this, FSC will pilot a solution allowing promotional claims by two consecutive promotional license holders.
The pilot project will aim to establish the circumstances in which it may be acceptable for an organization purchasing directly from a promotional licence holder to promote these products under their own promotional licence agreement and the safeguards that would need to be in place for this to be permitted to mitigate identified risks.
The data collected from this pilot project will contribute to the revision process of the FSC-STD-40-004 Chain of Custody Certification and the FSC Trademark Use Guide for Promotional Licence Holders.
Loa Dalgaard Worm
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