Co-Creating Collective Benefits
Through our work with small-scale and community forests we have learned that we need to embrace complexity and find ways for producing enabling market conditions. A proven way of finding mutually beneficial, or collective, benefits is the collective impact model. Collective impact is a proven model, initially devised by the Kennedy School at Harvard and published by Stanford Social Innovation Review in 2011. It proposes the joint commitment of a group of actors from different sectors to a common agenda for solving a specific problem with relevant social dimensions. In order for the commitment to be successfully achieved, five criteria must be secured:
So, rather than focus efforts on local value chain strategies, the adoption of collective impact would seek a process grounded in a systemic approach.